# HubSpot limits and credits

> Out of HubSpot credits? On HubSpot, AI runs on credits: 500, 3,000 or 5,000 a month by edition, and what's left is gone at the month's end. When they run out, the features that use them pause until the month resets or you buy more. Workflows, API calls and custom objects are counted by edition too. On PlatformPilot, your records are never counted, and an answer that has started always finishes. Every HubSpot claim on this page links to HubSpot's own pages.

Canonical URL: https://platformpilot.ai/compare/hubspot-limits

## What HubSpot counts on Professional

- **HubSpot Credits**: 3,000 a month. [Source](https://legal.hubspot.com/hubspot-product-and-services-catalog)
- **Workflows**: 300. [Source](https://legal.hubspot.com/hubspot-product-and-services-catalog/products)
- **API calls**: 650,000 a day. [Source](https://legal.hubspot.com/hubspot-product-and-services-catalog/technical-limits)
- **Sequence emails**: 500 a user, a day. [Source](https://legal.hubspot.com/hubspot-product-and-services-catalog/products)
- **Custom objects**: None. [Source](https://legal.hubspot.com/hubspot-product-and-services-catalog/products)

On PlatformPilot, records and fields have no plan limit.

From HubSpot's product catalog and help center, read Oct 25, 2026.

## Every edition counts something

And the way past each limit is a higher edition, a pack, or more credits.

### $10 a month for 1,000 more credits, for the rest of your term

Professional includes 3,000 HubSpot Credits a month, and “unused credits do not roll over into the following month.” Each pack of 1,000 more stays on your bill until your commitment term ends. [Source](https://legal.hubspot.com/hubspot-product-and-services-catalog) [Source](https://knowledge.hubspot.com/account-management/understand-hubspot-credits-and-billing)

### Paused when your credits run out

Without bought credits, “any usage-based features will pause until your next reset date,” or until you buy more. Once you buy some, going over upgrades you or bills each credit, under a cap set 50% above your monthly credits. [Source](https://knowledge.hubspot.com/account-management/understand-hubspot-credits-and-billing)

### $500 a month for 1 million more API calls a day

Professional includes 650,000 calls a day and 190 every 10 seconds. You can add at most two packs. HubSpot's developer docs give Professional 625,000. [Source](https://legal.hubspot.com/hubspot-product-and-services-catalog/technical-limits) [Source](https://developers.hubspot.com/docs/developer-tooling/platform/usage-guidelines)

### 10 credits a record, each time a smart property runs

The data agent behind smart properties uses 10 credits for one prompt on one record, “even when a value isn't filled for the property.” [Source](https://legal.hubspot.com/hubspot-product-and-services-catalog) [Source](https://knowledge.hubspot.com/properties/create-smart-properties)

How PlatformPilot shows the email behind every change: [PlatformPilot vs HubSpot](https://platformpilot.ai/compare/hubspot).

## Each edition, counted

Sales Hub by edition, from HubSpot's own catalog. The free tools cover 2 users and 1,000 contacts.

| Sales Hub counts | Starter | Professional | Enterprise |
| --- | --- | --- | --- |
| A seat a month, billed yearly | $20 | $90 | $150 |
| Onboarding, required, once | None | $1,500 | $3,500 |
| HubSpot Credits a month | 500 | 3,000 | 5,000 |
| Workflows | 50 | 300 | 1,000 |
| Sequences | None | 5,000 | 5,000 |
| Custom objects | None | None | 10 types |
| API calls a day | 250,000 | 650,000 | 1 million |
| Sandboxes | None | None | 1 |
| Backups | Weekly | Weekly | Daily |

From [Sales Hub pricing](https://www.hubspot.com/pricing/sales), [the product catalog](https://legal.hubspot.com/hubspot-product-and-services-catalog/products), [its technical limits](https://legal.hubspot.com/hubspot-product-and-services-catalog/technical-limits) and [Back up CRM data](https://knowledge.hubspot.com/object-settings/back-up-crm-data), read Oct 25, 2026. Starter is $7 for new customers for now.

## On HubSpot, AI comes by the credit

Credits come with each edition and reset every month. Each agent spends them at its own rate, and extra credits cost a cent each.

- **10 credits** for each prompt the data agent answers on one record, even when it fills nothing. [Source](https://legal.hubspot.com/hubspot-product-and-services-catalog)
- **100 credits** for each lead the prospecting agent recommends outreach for. [Source](https://legal.hubspot.com/hubspot-product-and-services-catalog)
- **50 credits** for each conversation the customer agent resolves, on Service Hub Professional and up. [Source](https://legal.hubspot.com/hubspot-product-and-services-catalog)
- **$0.010** for each credit past your plan's, or $10 a month for each pack of 1,000 for the rest of your term. [Source](https://legal.hubspot.com/hubspot-product-and-services-catalog)

## PlatformPilot counts one thing: AI work

Your plan includes a monthly amount of AI usage. Your records, fields and projects never draw on it.

### Never counted

- **People, companies, deals and fields**: No plan limit, on any plan.
- **Projects**: Tickets for client work and your own, in the same CRM. No second product.
- **Seats**: Solopreneur is one person at one price, with no seat types to pick.
- **Your encryption key**: On every plan, in your own Google Cloud. No add-on.

### When AI usage runs out

1. Your CRM keeps working.
2. An answer that has started finishes.
3. An automation waits, then runs once usage is added.

**Solopreneur**: $250 a month, billed monthly. For one person, with everything in it.

Team and Organization add shared integrations, role-based access and your own database, priced for your team.

- [Book a demo](https://platformpilot.ai/contact-sales)
- [See plans](https://platformpilot.ai/pricing)

## Switch in three steps

1. **Connect HubSpot over MCP.** Add HubSpot's remote MCP server to PlatformPilot and sign in. Nothing to export.
2. **Ask your agent to bring it all over.** It reads your records and adds your contacts, companies and deals as people, companies and deals.
3. **Connect your mail and chat.** Gmail or Outlook, Slack or Teams. From then on, it learns from the work itself.

**Running Service Hub too?** Tickets keeps client work in the same CRM as the clients it's for, on the same bill: [Service Hub alternative](https://platformpilot.ai/compare/hubspot-service-hub).

## Before you switch

### How many API calls does HubSpot include?

250,000 a day on Free and Starter, 650,000 on Professional and 1 million on Enterprise, at 100 or 190 calls every 10 seconds ([Technical limits](https://legal.hubspot.com/hubspot-product-and-services-catalog/technical-limits)). HubSpot's developer docs give Professional 625,000 ([API usage guidelines](https://developers.hubspot.com/docs/developer-tooling/platform/usage-guidelines)).

### What do extra HubSpot credits cost?

A cent each, pay-as-you-go, or $10 a month for each 1,000 more for the rest of your term ([Pricing overview](https://legal.hubspot.com/hubspot-product-and-services-catalog)).

### What happens when HubSpot credits run out?

Without bought credits, the features that use them pause until your next reset date. Bought packs can only be cancelled at the end of your term, and going over either upgrades you or bills each credit ([Manage HubSpot Credits](https://knowledge.hubspot.com/account-management/understand-hubspot-credits-and-billing)).

### Do unused HubSpot credits roll over?

No. Credits reset every month, and “unused credits do not roll over into the following month” ([Pricing overview](https://legal.hubspot.com/hubspot-product-and-services-catalog)).

### Does HubSpot limit contacts?

Yes: 1,000 on a free account and 15 million on a paid one, or up to 50 million with an add-on ([Technical limits](https://legal.hubspot.com/hubspot-product-and-services-catalog/technical-limits), [Pricing overview](https://legal.hubspot.com/hubspot-product-and-services-catalog)).

### Does PlatformPilot charge for AI?

Your plan includes a monthly amount of AI usage, and you can add more. Your records, fields and projects never draw on it, and an answer that has started always finishes.

## Switch before the next limit

Start on Solopreneur today, or book a demo for your team.

- [Get started](https://platformpilot.ai/get-started)
- [Book a demo](https://platformpilot.ai/contact-sales)

## Sources

HubSpot's pages were read on Oct 25, 2026, in US dollars.

- [Pricing overview](https://legal.hubspot.com/hubspot-product-and-services-catalog)
- [Product catalog](https://legal.hubspot.com/hubspot-product-and-services-catalog/products)
- [Technical limits](https://legal.hubspot.com/hubspot-product-and-services-catalog/technical-limits)
- [Manage HubSpot Credits](https://knowledge.hubspot.com/account-management/understand-hubspot-credits-and-billing)
- [API usage guidelines and limits](https://developers.hubspot.com/docs/developer-tooling/platform/usage-guidelines)
- [Automatically populate records using smart properties](https://knowledge.hubspot.com/properties/create-smart-properties)
- [Sales Hub pricing](https://www.hubspot.com/pricing/sales)
- [Back up CRM data](https://knowledge.hubspot.com/object-settings/back-up-crm-data)